WHY THE PACKAGING MAKES THE DIFFERENCE

 

Regulatory requirements, rising costs, time to market, high demands on product safety pharmaceutical packaging companies are under pressure. The market is constantly changing. What are the most important challenges around packaging and design?

Companies on the topic

SM custom packaging USA Digitization links packaging with sensor technology.  The packaging can, for example, remind you to take a tablet.

Whether headache pills, blood pressure medication, eye ointment, or high-quality cancer therapeutic agents’ pharmaceutical packaging must be able to do more than protect storage and transport. Pharmaceutical manufacturers demand the legal requirements, and patient compliance comes into focus, the packaging becomes an information carrier, and the time to market accelerates immensely. Anyone who wants to design their packaging for the future and in line with market requirements should know the expectations of doctors, patients, pharmacists, and legislators.

More space for information

Packaging has to convey information for doctors, pharmacists, and patients, for example and to an ever increasing extent. In addition to the information required by law, users also expect understandable help for correct use. These are often shown in several languages ​​or as pictograms which takes up a lot of space.

PICTURE GALLERY

The information content on pharmaceutical packaging is increasing and with it, the need for communication space.  One possible solution: multi-layer labels

The EU Falsified Medicines Directive 2011/62 / EU call for a tamper-evident guarantee for prescription drugs.  Here in the picture, a label that splits when peeled off.

Compliant with guidelines: The 2D data matrix code contains detailed and variable data.

Picture gallery with nine pictures

The packaging specialist August Faller has therefore developed various solutions to enlarge the communication area on pharmaceutical packaging. These include, for example, folding boxes with hinged information flaps or extended back panels, multi-layer and multi-sided adhesive labels, and combined package inserts. All of this strengthens the connection between manufacturer and customer, improves adherence to therapy, and helps avoid application errors.

Chips link packaging and sensor technology

The ways and means of communication on pharmaceutical packaging are more and more often no longer purely analog but also digital. August Faller can equip his products with near field communication (NFC) chips and QR codes. Intelligent technologies can make correct handling easier for the patient and provide preparations with detailed and customized instructions.

Built in interaction this is how packaging becomes smart.

custom boxes wholesale solutions offer further great potential, especially about therapy compliance and interaction with the user: Using integrated displays, acoustic and visual signals, the packaging can remind the patient, for example, to take a medication regularly or to apply for a new prescription in good time. Faller has already successfully developed and presented packaging with an e-paper display, control buttons, microcontroller, battery, and Bluetooth interface.

Legally compliant protection against counterfeiting

For example, in the USA Union, the Falsified Medicines Directive 2011/62 / EU and the Delegated Regulation No. 2016/161 have been subject to strict regulations for the serialization of pharmaceutical products since 2019. As a result, manufacturers must equip them with a data matrix code for precise identification and authentication.

The two-dimensional code contains, for example, the serial and national refund numbers, the batch number, and the expiry date. The measures protect against counterfeiting because imitations cause considerable financial damage to the pharmaceutical and healthcare industries. Moreover, in prescription drugs and high-risk OTC products, inferior counterfeits also pose a significant health risk for patients.

·         White paper cover

·         Pharma labels: all-rounders for high requirements

·         The correct label on your pharmaceutical packaging

SM Custom Packaging, therefore also prints the required 2D data matrix codes for his customers if required. In addition, the company can equip its packaging solutions with various security features on request to protect users. These include embossing and punching, holograms or micro text, unique materials, colors, and coatings. Manufacturers also choose between several types of closure that guarantee initial opening and effective product and brand protection.

The over-the-counter (OTC) products available for sale pose entirely different challenges to packaging: Here, the look and feel is decisive for success at the point of purchase, e.g., in pharmacies, drugstores, and supermarkets. Moreover, with different effects such as finishing or embossing, packaging can be made more conspicuous and thus arouse the customer's interest. The packaging specialist Faller offers these options for folding boxes and shelf-ready, individual packaging with a high recognition value.

Economical and quick procurement

For all functional and safety-relevant properties of pharmaceutical packaging, efficiency is critical in procurement. More and more specific forms of treatment are creating an increased need for tiny batch sizes, for example, for so-called orphan drugs and biological drugs. At the same time, the time-to-market is also falling, which means that manufacturers are bringing their preparations to market faster than ever before due to ever shorter product life cycles. You have to react quickly to fluctuating requirements, and the product packaging is also becoming increasingly individual. This also increases cost pressure and makes innovative production methods necessary.

SM Custom Packaging has founded a subsidiary called "SM Custom Packaging," especially for the production of folding boxes in tiny quantities. Customers can place their orders here using a web-based software solution and receive the desired products after just a few days - if it has to be fast, even in 72 hours! This ensures that SM Custom Packaging can produce packaging materials in an exceptionally efficient, resource-saving manner and at a low cost. At the same time, the company offers its customers numerous options for customization, personalization, and serialization.

Fast delivery of folding boxes in minimal quantities?

·         The new Faller subsidiary Packed promises no more problems.

·         Folding boxes in tiny series

·         SM Custom Packaging specializes in folding box production in minimal series.

One-stop-shop for packaging

For complete packaging solutions, procurement from different suppliers can be time consuming, complex, and expensive. As a real one stop shop for pharmaceutical packaging, SM Custom Packaging produces folding boxes, package inserts, and adhesive labels in-house and combines them into integrated products as required. As a result, customers receive everything from a single source and significantly reduce the procurement process's administrative effort.

With his experience and competence, SM Custom Packaging is also the right contact for unique designs and particular challenges. In addition, the company provides its customers with digital 3D construction data in PDF format on request. This makes it possible to quickly and inexpensively determine whether the potential packaging solution has the desired properties and functions.

Packaging is changing with the pharmaceutical industry.

The challenges and trends in the pharmaceutical and healthcare industry are also changing the requirements placed on the packaging. The packaging has long since become an independent product component that takes on communication and security functions, contributes to sales success, and improves therapy compliance and comfort for patients and users. In this case, convenience means that all packaging solutions are easy to handle and easy to open, e.g., for older people.

This is how the product launch works safely

Keeping pace with the times with the right ideas

As a full-range supplier, SM Custom Packaging has the right solutions in its portfolio for all the requirements placed on pharmaceutical packaging today  and is constantly developing them to keep up with the times. The company thus offers answers to the most critical challenges that the pharmaceutical industry is currently facing.