THREE SAFE WAYS TO CREATE THE PERFECT PRODUCT PACKAGING

 

Packaging design is correspondingly essential for brands. This should reflect the idea and message of the company and pick up the customer and their needs.

Therefore, the look is crucial. Every year, an abundance of new products is developed, of which just under a fifth can hold their own on the market. As a result, there is fierce competition in which details should not be neglected.

Studies show that a large part of all purchase decisions is made based on the product packaging and not because of the product. Thus, the individual product packaging represents an essential unique selling point, which you should always pay attention to so as not to miss any sales.

Take the test yourself and walk down the shelves in a retail store. There you will discover a lot of packaging and products that you are already familiar with. You have never seen others before, but you will not notice them either. Few products may even induce you to pause for a moment, take a closer look at the packaging and think about a purchase. The text, the shape, the material, and even the smell of the packaging have a significant influence on the purchase decision.

To avoid missteps when designing product packaging, it is essential to understand what is important to customers. That depends heavily on the respective target group. It, therefore, makes a big difference whether you are targeting older buyers or young buyers. The individual demographic group to which the people belong influences their purchasing behavior, and you can use them to your advantage.

Ecological packaging is an excellent example of this. Just a few generations ago, sustainability was not a sales promoting argument. Nowadays, however, many brands are preferred by customers if you work environmentally friendly with your production and packaging and pay attention to a small ecological footprint. Check out our custom burger boxes selection in the SM Custom Packaging the purpose of the boxes make recyclable cardboard and special coating and your individual design will be printed on from the smallest edition.

Present your assets

The packaging is the first impression of your product. This allows you to design the exterior design so that the advantages of the product are brought into focus. With three safe methods, we would like to help you improve your user experience and thus increase your sales figures.

Rely on clarity

Often there is a lot of beauty and grace in effortless designs. The impression is by no means clumsy but instead chosen and eloquent. The clearer and easier it is for customers to understand packaging, the fewer problems you will have with keeping your customers' attention. Have you ever seen packaging where you didn't know where up and down was? If you have to read the fine print to understand a package, something wrong with the design. Instead, the plan should be clear and understandable. If it is not self-explanatory, the customer is more likely to resort to an alternative than spend minutes dealing with the operation. Don't make the purpose and benefits of your products a mystery.

Products whose packaging contains large blocks of text often have no chance on the market. It hardly matters whether the text is well written or of poor quality. For some people, small print content on the packaging will be challenging to read. Others lack patience. You want a quick solution to your problem without first needing an explanation. You can observe this, for example, with various products from the food industry. If there is a recipe or preparation recommendation on the packaging, most brands make it as short as possible. As a small list, it is explained in a few words what the customer needs to know. Other brands by pass the problem entirely and instead show the preparation in pictures. But again, don't overdo it. Overfilled packaging is always a deterrent, whether there are letters or photos on it. It is better to try your hand at the clarity and arrange individual design elements and content on the packaging in a structured manner. This enables you to present the advantages of your product. The customer should understand these at first glance, even before they look at the competition. If you fail to convince within seconds, you will most likely miss out on one or the other sale at this point. This enables you to present the advantages of your product. The customer should understand these at first glance, even before they look at the competition. If you fail to convince within seconds, you will most likely miss out on one or the other sale at this point. This enables you to present the advantages of your product. The customer should understand these at first glance, even before they look at the competition. If you fail to convince within seconds, you will most likely miss out on one or the other sale at this point. Get eco friendly bath bomb packaging at SM Custom Packaging it is a good option for custom bath bomb boxes and bath bomb boxes

Rely on quality

In our competitive economy, what your packaging looks like determines the success or failure of a product. This is especially true for industries with a strong visual focus.

You must think carefully about how you want to present your brand. Unfortunately, it happens very quickly that certain design elements give the impression that you do not understand your target group or ignore their needs. From a purely visual point of view, a design of the highest quality will help you achieve long term success. Your packaging won't look out of date after months or fail to grab your customers' attention. To do this, you should always select the color and the font precisely because these influence your sales.

In many industries, you also have to struggle with legal requirements. It defines what information you can and cannot print on your packaging. Perhaps there are even strict design specifications that severely limit the design process. Especially when you are not allowed to design your packaging completely freely, the quality is more crucial. This applies not only to the design but also to the materials used. Just as you rely on high-quality work for the design, you should not stop at high material quality. Customers can quickly see which packaging and products is high quality and which are not. This is not only evident in plastic or paper packaging but also glass.

When it comes to making a decision for or against quality, financial factors often have to be considered. Smaller companies in particular often find it challenging to invest in higher quality packaging, especially if they do not want to increase the sales prices of their products accordingly. However, investments here can pay off in the long term. Customers don't just look at packaging while deciding which item to buy. You pick up the goods, compare them with others and study the design and the information on the packaging. Here, of course, the product has the advantage that it promises a higher value. High-quality packaging is the best method for this and can provide you with the desired increase in sales.

Rely on functionality

Because of designing packaging that is as eye-catching as possible, you should never lose sight of functionality. The best product will be of no use to you if the packaging restricts its function. Ideally, the packaging should support user friendliness.

The functionality of packaging is often overlooked in the manufacturing process. Attention is paid to the look and feel of the skin while losing sight of the most important things. You can see a lot of functional packaging in the cosmetics industry, for example. SM Custom Packaging for make up and creams ensure that the product does not have constant skin contact and dispense perfectly measured amounts of product to the user. The customer benefits from this when using it. If you focus on the well designed product packaging for various products, this is guaranteed to be an excellent sales argument. The customer then primarily decides which product allows easier use and is happy to try out alternative products that are previously unknown to him.

If you want to guarantee your customers a comfortable and safe use of your product, you should first think of the functionality and only then of the design. You can still design functional packaging retrospectively so that it creates an impression and stands out visually. The form is based on the function, following a well known design principle. Just imagine it yourself you are standing in the shower and have bought yourself a new shower gel in elegant, square packaging. Unfortunately, it cannot be grasped at all with wet hands. In addition, it is complicated to squeeze the bottle, and you will not get any shower gel out. So before you revolutionize the market with entirely new packaging, you should first ask yourself which elements of existing packaging your customers cannot do without under any circumstances. Then, use every new design as an opportunity to make the everyday life of your customers a little easier.

The aim of every company is available customer loyalty. Therefore, it is not only essential to seducing individual consumers into buying but to convince them ultimately. Only a combination of product quality and marketing measures, which do not exclude the product's packaging, is suitable for this. One glance is enough for the customer to decide whether the packaging is attractive to him or not. We hope that the methods we have mentioned will help you produce potent and engaging designs that wrap your products in the perfect packaging.

Would you like support in designing individual packaging? We would be happy to advise you on your packaging options. You can also use our box configurator to create individual product and shipping packaging that represents your products well. Check out our Window Gable Boxes selection in the SM Custom Packaging it is a good option for semicircular or round windows Roller shutters also for gable windows and straight windows.