THREE SAFE WAYS TO CREATE THE PERFECT PRODUCT PACKAGING

Packaging design is correspondingly essential for brands. This should reflect the idea and message of the company and pick up the customer and their needs. Therefore, the look is crucial. Every year, an abundance of new products is developed, of which just under a fifth can hold their own on the market. As a result, there is fierce competition in which details should not be neglected. Studies show that a large part of all purchase decisions is made based on the product packaging and not because of the product. Thus, the individual product packaging represents an essential unique selling point, which you should always pay attention to so as not to miss any sales. Take the test yourself and walk down the shelves in a retail store. There you will discover a lot of packaging and products that you are already familiar with. You have never seen others before, but you will not notice them either. Few products may even induce you to pause for a moment, take a closer look at the packaging...